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   Wi-Fi Hot Spots
Many companies have begun setting up Wi-Fi access points or hot spots at their business to give them a competitive advantage over their competitors. The cost to set a business up as a Hot Spot has come down in recent years removing barriers to entry and allowing the business owners the opportunity for new revenue streams. The revenue while not there yet will come from end users paying for access to the internet at the hot spot location.

Many new companies are involved in the build-out of these hot spots including Bell, SpotNik, Fatport, and V-Link Inc. There are also large telecom carriers getting involved including Cantel-AT&T, Telus and Rogers. In the US a company under the name of Cometa is poised to build 20,000 new hot spots with the help of Intel, IBM and AT&T. The growth of hot spots is sure to expand rapidly since there are little to no barriers to entry for the operators. In comparison the cellular industry uses part of the spectrum that requires a costly government license to operate under. In fact, the Telco’s in Europe paid over $100 billion dollars for the 3G license and have seen little or no return on that investment as of yet.

Another benefit of Wi-Fi is the fact that so many hardware distributors are enabling their devices with Wi-Fi radios instead of a proprietary technology. This means the competition will be fierce and that consumers can purchase from a large number of suppliers resulting in low barriers to entry for the end user. End users are able to connect to a network with a PDA or laptop at home and on the road with a Wi-Fi compliant device.

Currently Wi-Fi operates at 11Mbps under the 80211.b standard which is over 100 times faster than a dial up modem connection. Wi-Fi is also much faster than the 2.5G wireless services provided by cellular carriers, which typically deliver throughput between 40Kbps and 60Kbps. The bottle neck with speeds will not be the wireless connection but the connection the Hot Spot has with the internet. Most DSL connections operate at 400Kbps, ADSL at 7.1 Mbps and T1 lines at operate in the 1.5 Mbps to 10 Mbps range.

There is a tremendous opportunity for small business owners to get involved in this new and exciting industry with a great risk reward ratio. While it may take a couple of years for revenues to materialize the cost of set up are low enough to make this a no brainer. In addition, as companies like Starbucks and McDonalds enter the market.

 

 

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